Brian Baker: Designing Success...From Nike to Hasbro

Brian Baker, SRVP of Board Games at Hasbro, shares why he left a thriving design & product development career at Nike to chase his childhood dream of working in the toy & game industry. He also reveals how the recent successful Hasbro-Nike LeBron James collaboration transpired.

Brian & host Mark Hochgesang discuss orchestrating career transitions, the power of AI & their mutual love for some of Hasbro's powerhouse franchises: Monopoly, Clue, Candy Land, Twister & Mouse Trap. Enjoy sports (and toy) fans!

Brian's LinkedIn Profile: https://www.linkedin.com/in/briandbaker/

Hasbro Website: https://shop.hasbro.com/en-us

Time-Stamped Show Notes
1:15      The Dream Begins
2:18     Ziba Design
3:31     The Swoosh
5:00    Metcon Rises
9:05    Career Transition: Nike to Hasbro
13:25    Building Credibility   
15:13     Monopoly Matters
17:37     Double GOATs: LeBron & Monopoly
19:51     Monopoly Magic
23:46    Hasbro Happenings
27:44     Board Game Testing & Evaluation
29:00    Artificial Intelligence
31:33     Outsider Inventors
33:46    Spreading Fun to All
35:15     Competition: Mattel, Lego & Time
38:00    Lightning Round
38:44    The Wrap

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Feel free to reach out if you have suggestions re future episode guests or topics. Mark's contact info is noted below. Many thanks. Happy Holidays!

mphochgesang@gmail.com
971-985-6909